{"id":2147,"date":"2024-03-18T22:24:29","date_gmt":"2024-03-18T22:24:29","guid":{"rendered":"https:\/\/gratifii.com\/staging\/driving-loyalty-embracing-sustainability-and-social-responsibility-copy\/"},"modified":"2024-03-18T22:33:03","modified_gmt":"2024-03-18T22:33:03","slug":"how-to-pick-the-right-marketing-campaign-and-activities-for-your-business","status":"publish","type":"post","link":"https:\/\/gratifii.com\/staging\/how-to-pick-the-right-marketing-campaign-and-activities-for-your-business\/","title":{"rendered":"How to pick the right marketing campaign and activities for your business"},"content":{"rendered":"\n

If you read our previous article, Tips for planning a successful Partner Marketing Campaign that drives growth<\/a>, you\u2019ll hopefully already have considered and planned out your marketing campaign ingredients.<\/p>\n\n\n\n

But once you\u2019ve got the campaign planning done, how do you actually start planning and executing your campaign activity? Afterall good planning without good work is nothing.<\/p>\n\n\n\n

Campaigns come in all shapes and sizes and there are many different types of campaigns you can run depending on what you are trying to achieve.<\/p>\n\n\n\n

Here at Gratifii, we typically see two different campaign objectives:<\/p>\n\n\n\n

Strategic: Brand Awareness<\/strong><\/h4>\n\n\n\n

This is where your campaign is all about establishing a memorable and recognisable brand for your target audience. Establishing brand awareness is a powerful marketing strategy that leads your audience to develop an instinctive preference towards your product and services. It\u2019s all about building the strong foundations you need for long-term growth.<\/p>\n\n\n\n

Tactical: Demand and Lead Generation<\/strong><\/h4>\n\n\n\n

Tactical campaigns provide a set of targeted tactics to get people interested in your business\/product\/service and gradually<\/u><\/em><\/strong> move them through a pipeline to become paying customers.<\/p>\n\n\n\n

Some people still have a perception of lead generation as big email blasts and pushy salespeople, but be warned: Those techniques are no longer successful.<\/p>\n\n\n\n

Once you have defined your target audience and settled on the key objective\/s of your marketing campaign (strategic or tactical) \u2013 the next important stage is to focus on aligning the tactics with solutions.<\/p>\n\n\n\n

And just a note here: Your marketing strategy will often be a blend or strategic (the longer term, foundation building) and shorter term tactical campaigns. Taking a multi-tactical approach is critical for certain segments, building a brand and driving near-term demand.<\/p>\n\n\n\n

The outline below gives a simple summary of how to align various tactics for solution and segment selling. Let\u2019s go through each tactic one by one.<\/p>\n\n\n\n

Awareness tactics<\/strong><\/h4>\n\n\n\n

These tactics are ideal if your target audience is only just becoming aware of your brand and engaging with it for the first time.<\/p>\n\n\n\n

They might not know a lot about your product or service yet, so activities need to be focused on content and marketing material that promotes brand awareness and driving traffic to your website and social channels to learn more about what you have to offer.<\/p>\n\n\n\n