About Us

Our story

At Gratifii, we believe loyalty should feel good — for businesses and their customers.

We’re in the business of rewards, loyalty, and incentive solutions — but more than that, we’re here to help brands build stronger, more meaningful relationships. Our smart, SaaS-based platform powers thousands of curated offers and experiences that influence behaviour in ways that are both measurable and memorable.

Right now, we’re helping more than 80 leading brands across Australia, New Zealand, and Asia connect with over 20 million people — whether they’re customers, members, or employees.

Since listing on the ASX (ASX:GTI) in 2017, we’ve grown fast. Our rewards ecosystem now includes over 2,000 suppliers, and through strategic acquisitions like Neat Ideas, Hachiko, Spendless, Club Connect and Rapport NZ, we’ve expanded our reach and deepened our capabilities.

We’ve rebuilt our tech from the ground up, giving us the flexibility to scale and the power to personalise — all while delivering high-impact results and better margins for our clients. Our full-service approach is smart, flexible, and intuitive to help you get the most from every brand interaction.

Gratifii is led by a passionate, experienced team and a clear roadmap for sustainable growth as the leading end-to-end partner in B2B loyalty. We’re not just making loyalty easier — we’re making it feel good.

Why choose Gratifii as your partner

Diverse team collaborating on project at laptop

80+

Enterprise clients

2000+

Suppliers

20m+

Customers

40

Dedicated staff

3

Operating countries

Our values

Shared
success.

It’s not a partnership if there’s only one winner. We work closely with our clients, partners, and suppliers to ensure everyone benefits, from strategy through to delivery. When the whole ecosystem wins, the end customer feels it.

Simple is
better.

Complexity helps no one. We believe value should be simple to understand and easy to access, for our clients, partners, suppliers, and their audiences.

Challenge
welcomed.

Problems are just opportunities you haven’t met yet. We lean in, dig deep, and work together to turn challenges into progress by combining our strengths and keeping an open mind.

Curious by
nature.

Curiosity is one of our most powerful tools. By observing, learning, and asking the right questions, we uncover opportunities others miss. The more curious we are, the better the outcomes – for us and for our clients.

Follow
through.

Ideas are only as good as their execution. We take pride in doing what we say we’ll do with care, consistency, and attention to detail. Because trust is built in the doing.