CASE STUDY
Rewarding
partner success
Client: The Distributors, Australia’s leading national independent wholesale distributors to petrol and convenience, corner stores, pharmacy, newsagents, schools and the route market, and specialise in beverages, confectionary, snack, grocery and customer service.
Goal: To incentivise sales partners and key stakeholders to increase product knowledge, accelerate new product uptake, and boost sales growth.
Solution: A custom rewards program with points accumulation, online auctions, leaderboard prizes, and personalised training dashboards.
Results: Sustained engagement throughout the year and during promotional periods increased sales growth, annual turnover, sponsor reach, and training engagement.
PORTAL PREVIEW
Turning engagement into meaningful sales growth
Gratifi used a mix of direct communications, personalised program dashboards and online auction rewards to help The Distributors create an engaging, personalised relationship with their Sales Reps. Communications and training content were designed with engagement in mind – highlighting new challenges, exciting offers, and competitive leaderboards to clients, branches, and sponsors registered with the program:
- Monthly training resources to increase confidence and boost sales
- Competitive and fun prize auctions, leaderboards, and bonus point periods to drive engagement and reward high performers
- Custom suite of premium appliances, tech gadgets, concert experiences, and more, sourced to align with the network’s interest
- Regular communications to keep the program front of mind and maximise a sense of friendly competition
RESULTS THAT SPEAK FOR THEMSELVES
75%
Sales Reps logged in to complete training or view resources each month
$3.1M+
Annual turnover attributed to the All Stars program by The Distributors
80%
Sales Reps participated via bids in the program auction
80%
Average open rate on program promotional communications
Testimonials
What The
Distributor team
had to say
“We’ve seen significant growth on our core range sales since the program started. The dashboard is a great tool to accurate, timely granular level detail.”
“The program is great. Seriously helpful in getting information on the various suppliers’ new lines, core ranges and what they want displayed. I’m finding it extremely helpful in building targets and sales.”
Reward & retain your best people
We help brands boost loyalty and attract high performers with exciting and meaningful rewards. Whether you’re looking for a custom-branded rewards store, sourcing and fulfilment, or access to our pre-negotiated offers – we’ve got the tools and experts to help.
