CASE STUDY
Boosting consumer sales
Client: Mitsubishi Heavy Industries Air-Conditioners, Australia
Goal: To drive consumer sales and brand consideration among end users, while capturing valuable market and supply chain data.
Solution: A managed consumer cash-back program enabling customers to submit claims online and receive rewards.
Results: Increased consumer engagement and sales performance, plus the creation of a valuable consumer and installer data asset.
PORTAL PREVIEW
Turning consumer incentives into actionable insight
Gratifi partnered with MHIAA to deliver and manage large-scale consumer cashback campaigns, removing the operational complexity while ensuring a seamless experience for customers. Cashback promotions were supported by a branded online claims portal and a dedicated support team, enabling MHIAA to scale campaigns nationally with confidence.
- Branded consumer claims portal with clear product information and eligible purchase criteria
- Simple online claim submission and status tracking for customers
- Secure cashback payment processing and validation
- Dedicated customer support managing enquiries via phone and emails
A GLIMPSE INTO PROGRAM IMPACT
7,000
Claims driven by one campaign season
100%
Growth in claims over 3 campaign seasons
Reward & retain your best people
We help brands boost loyalty and attract high performers with exciting and meaningful rewards. Whether you’re looking for a custom-branded rewards store, sourcing and fulfilment, or access to our pre-negotiated offers – we’ve got the tools and experts to help.
