CASE STUDY
Boosting engagement & driving repeat sales
Client: Mitsubishi Heavy Industries Hong Kong (MHI HK) — a leading provider of air-conditioning products purchased, supplied, and installed by a network of professional installers.
Goal: To build an engaged installer base, recognise and reward top performers, encourage repeat product purchases, and provide incentives for long-term brand and product loyalty.
Solution: The MCool Installer Rewards Program – provides registered installers with a dedicated portal and support team to submit claims and track rewards for supplying or installing eligible MHI HK products.
Results: Established an engaged MHI HK installer network, receptive to promotions and bonus incentives on target products.
PORTAL PREVIEW
Turning engagement into measurable loyalty
Gratifi partnered with MHI HK to deliver an exclusive rewards experience that combined targeted incentives, bonus promotions, and personalised tracking to motivate installers. The program made it simple to submit claims and monitor rewards — driving repeat product purchases and building a more loyal, responsive installer network.
- Custom MCool Installer Rewards portal with easy member onboarding
- Active promotions and bonus point offers to encourage repeat purchases
- Targeted campaigns and personalised communications highlighting program updates
- Seamless, mobile-friendly claims process with dedicated ongoing support
A GLIMPSE INTO PROGRAM IMPACT
Membership growth
Expanded installer base, including new and high-value partners
Repeat engagement
Ongoing participation through targeted promotions and bonus points
Target product focus
Increased attention and adoption of priority MHI HK installations
Reward & retain your best people
We help brands boost loyalty and attract high performers with exciting and meaningful rewards. Whether you’re looking for a custom-branded rewards store, sourcing and fulfilment, or access to our pre-negotiated offers – we’ve got the tools and experts to help.
