Meet Leonie Titshall, adventure junkie, coffee drinker and the founder of Rapport New Zealand. Leonie brings more than 20 years of knowledge in creating impactful loyalty strategies and data-driven marketing solutions around the world.
In November 2024, Gratifii acquired Rapport, a boutique agency renowned for its expertise in partnership-driven marketing and loyalty programs. This acquisition marks an exciting new chapter for both companies, combining Gratifii’s reward, incentive and loyalty services with Rapport’s deep industry experience and client relationships.
1. Who is Rapport?
Rapport is an agency that specialises in helping brands leverage strategic partnerships to enhance their marketing campaigns and loyalty programs. One of our flagship projects is the One NZ Rewards programme, and we also have a strong presence in the cinema industry, where we facilitate numerous movie-related partnerships.
2. Can you tell us about your background and experience in loyalty programs and marketing?
I have extensive experience in developing loyalty programs that integrate partnerships and data-driven, direct-response marketing. I spent about 10 years working in London, where I worked on several innovative programs, such as Visa, Sky, O2 Priority Moments, Aviva Advantages, and The Cooperative’s Membership program. Additionally, I here in NZ I’ve worked on Volkswagen, AA Insurance, Asteron Life, Smart Energy Solutions and Mitsubishi Motors, focusing on marketing strategies that elevate brand presence and drive measurable sales outcomes.
3. What is the core philosophy behind Rapport’s approach to business?
At Rapport, meaningful, impactful relationships are at the heart of everything we do. This applies not only to our clients, such as One NZ (formerly Vodafone), AA Insurance, and our long-standing cinema industry partners, but also to the vast network of companies we collaborate with to deliver impactful marketing campaigns, loyalty programs, and rewards.
4. What motivated you to sell the agency and partner with Gratifii?
One of the key reasons I decided to sell the agency was the opportunity to bring our loyalty technology in-house. As a boutique agency, we’ve worked closely with a technology partner for years, but they are based out of Europe so geography, time zones and the ability to scale the solution always made it a challenge. Gratifii Connect offers powerful tools for delivering loyalty and rewards programs, and I believe these will significantly benefit New Zealand businesses looking to enhance their reward, incentive, and loyalty initiatives.
5. How do you see the partnership with Gratifii benefiting your clients?
By joining forces with Gratifii, our clients — both existing and future — will benefit from the best of both worlds: a personalised, client-focused agency ethos combined with the enhanced resources and capabilities of a larger agency. This partnership will allow us to deliver even more innovative and effective loyalty solutions to our clients.
6. What do you enjoy doing outside of work?
I’ve always been an outdoors, adventure junkie so I get out into the wild as much as possible. But if I am looking for some quiet time then my other passion is books.
7. If you could have any superpower to help you in your job, what would it be?
I’d want my superpower to be the ability to bring out the superpowers in others.
8. Lastly, what’s your go-to coffee order?
A flat white or a long back with cream.
At Gratifii, we specialise in helping brands design and implement creative reward and incentive experiences that drive customer engagement and loyalty. Let’s chat!