Meet Hannah Comiskey, Gratifii’s resident red-headed Scot and Loyalty Marketing Specialist, leading our events and experiences offering. When she’s not busy coordinating incentive trips for our clients’ top leaders, you might find her brainstorming conference themes with suppliers, creating promotional assets for brand events, or managing the marketing strategy for international clients like Mitsubishi Hong Kong.
1. What led you to become a Loyalty Marketing Specialist at Gratifii and what do you love most about it?
I wanted to combine my interest in marketing, enjoyment from brand events, and my skillset in client communications. I’m a big-picture thinker who also enjoys detail-oriented tasks, and this role allows me to do both!
At Gratifii, I get to wear multiple hats and develop a range of skills within the same role. There’s a great mix of long-term projects and on-the-day requests, so I’m constantly learning and switching between strategic thinking and hands-on execution. I love the challenge and the sense of achievement that comes with both.
2. What’s one of your favourite trips you’ve organised and what made it stand out?
I recently coordinated a luxury incentive trip to Cairns for one of our clients, featuring private transfers, premium accommodation, a range of dining experiences, and a packed agenda of activities. Attendees spent the morning spotting crocs on a private jet ski tour through the rainforest, the afternoon enjoying the view from above on a luxury Skyrail tour, and the evenings unwinding with cocktails and fine dining. We also managed to squeeze in an afternoon of golfing at the renowned Cairns Golf Club and a railway tour through the rainforest of Kuranda.
With time to chill by the pool between activities, this trip struck the perfect balance between relaxation and memorable experiences – making it a standout for attendees, the client, and the Gratifii Events team.
3. Any exciting upcoming projects?
One project I’m especially excited to bring to life is our client’s upcoming learning and networking conference on the Gold Coast. From securing the perfect venue and negotiating value-adds to coordinating themed dinners, custom team-bonding activities, and promotional materials, we’ve crafted a seamless experience that maximises value from the outset.
Every detail has been meticulously curated to ensure alignment with the audience. But beyond logistics, we’ve also developed a custom registration site, refined the event’s theming, and managed all communications—from save-the-dates to registration launches. With a bonus point offer tied to the client’s engagement program, we hit 70% capacity within just a week! As we finalise travel and the agenda, I’m looking forward to tying this event’s bow with the finer details and personal touches.
As we finalise travel and the agenda, I’m looking forward to tying this event’s bow with the finer details and personal touches.
4. How do you stay ahead of trends in engagement, incentive trips, and event planning?
I’m always keen to attend workshops and brand events covering industry trends.
Most recently, I took part in a Loyalty Specialist Masterclass in Sydney—two immersive days of case studies, workshops, and hands-on learning alongside Gratifii teammates and industry experts. This was a truly immersive and hands-on experience, tying together my practical experience with theoretical insights that spanned psychology, AI, wider commercial strategy, and more. I left not only inspired and ‘Loyalty Expert’ certified, but also with a deeper understanding of the emerging opportunities and direction of the B2B loyalty landscape.
AI continues to dominate industry discussions, particularly its potential for hyper-personalisation and automation. With the capacity to (continue) to transform how we deliver customer, employee, and member value, this new technology brings with it new expectations around relevant and meaningful messaging. Turns out employees are more engaged, channel partners work more effectively, and members become more loyal when they feel valued with relevant rewards.
This Masterclass reinforced the potential for companies to set themselves apart with exclusive, money-can’t-buy experiences and rewards. Loyalty, engagement, and retention programs are only as strong as the incentives they offer, and in the B2B world, experiential rewards cut through the noise. Tailored experiences don’t just drive participation—they build real excitement, stronger relationships, and lasting engagement. Or so my scribbled notes tell me!
5. What is the coolest thing you’ve seen?
Researching in the events space uncovers a breadth of fun and innovative ideas. In the quest to cut through the noise and create something worth stopping for, the coolest thing I’ve come across—literally and figuratively—is an electric-motorised Esky that cruised around a B2B trade show, fully branded and stocked with chilled drinks. Yes, it was large enough to sit on, and no, our marketing director still hasn’t approved the budget for an in-house office tester before our next event.
6. What’s one fun fact about you that most people don’t know?
A few to choose from:
- I grew up in a tiny “wee” Scottish village with more sheep than people
- I’m part of the 0.17% of the world’s population with both red hair and blue eyes
- I make exceptional guacamole