Your guide to loyalty programs & engagement services
Find out how Gratifii’s loyalty programs, incentive schemes, and member engagement strategies can help you encourage the behaviours that matter most for business growth. Whether it’s recognising high-performing employees, reducing member churn, or increasing customer spend, we’ve got you covered.
A loyalty program provides a structure to boost retention, reduce churn, or increase sales over time. Whether targeting employees, members, customers, or channel partners, the full-service and tailored nature of Gratifii’s loyalty and engagement programs ensures your people feel good about interacting with your brand.
A wide range of rewards ensures that incentives and recognition feel meaningful, accessible, and inclusive. Our client loyalty programs and incentive schemes combine a mix of:
- Experiential rewards: VIP events, travel, or adventure experiences
- Tangible rewards: Loaded MasterCards, merchandise, or products
- Gift-card solutions: Discounts across dining, entertainment, experiences, and travel
- Cash rewards: EFT transfers to create a clear link between effort, points, and rewards
A wide range of rewards ensures that incentives and recognition feel meaningful, accessible, and inclusive. For new client loyalty programs, we follow a tried-and-tested process:
- Identify and understand your audience to create relevant messaging
- Define desired behaviours to measure ROI, such as training participation, repeat purchases, performance milestones, or sales targets
- Select meaningful rewards, including incentive experiences, product offers, and gift cards that matter to your audience
- Choose effective communication channels and engagement tactics, such as personalised messaging, auctions, leaderboards, and spin & win
By monitoring key performance metrics, Gratifii ensures client loyalty campaigns are optimised to maximise ROI for clients and their members, customers, or employees. We measure and report on:
- Engagement rates: Email opens, clicks, and platform logins
- Reward redemption and uptake: Participation in incentive and reward offers
- Behavioural changes: Repeat purchases, referrals, or employee performance improvements
- ROI: Retention, revenue growth, and productivity
Gratifii ensures all loyalty program communications are relevant by taking a data-driven, personalised approach. By ensuring that the right rewards reach the right audience, we increase participation, boost reward redemption, and maintain ongoing engagement.
Our member, employee, or customer loyalty programs are fully customisable and can be shaped to boost engagement in any industry. We currently work across leading brands in technology, distribution, retail, and more.
A combination of strategy, creative communications, and measurable campaigns ensure loyalty program marketing is successful in:
- Building brand affinity and encouraging repeat sales
- Incentivising effort and recognising employee achievements
- Delivering personalised messaging that boosts member engagement and reduces churn
- Creating scalable, measurable campaigns that drive sustainable loyalty and long-term growth