The benefits of building long term loyalty
Top-performing loyalty programs can boost revenue and build customer advocacy, giving you an edge over the competition. [...]
Category: Loyalty Strategy
The Middle Eastern Customer and what Loyalty means to them
Guest post: Manav Fernandez (Quick Brown Fox Consulting).
In a region where majority of the population are expats where [...]
Where’s the Sludge* in your Loyalty Program?
Guest post: Adam Posner (The Point of Loyalty).
Do you know how to identify the 'sludge' in your organisation?
Profit from the Seven Zones of Loyalty Program Performance
Guest post: Adam Posner (The Point of Loyalty).
Before you dive into your loyalty program’s benefits and rewards structu [...]
How to Get a Better ROI By Offering Unique & Personalised Loyalty Experiences
Over 90% of companies have invested in some form of customer loyalty program. By offering unique & personalised loyalty [...]