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Archive

Category: Loyalty Strategy

Driving loyalty: embracing sustainability and social responsibility

Mar 06, 2024
In today's market, sustainability and social responsibility stands at the forefront of many consumer’s consciousness. Sm [...]
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The 5 signs your business is ready for a loyalty program

Jun 12, 2023
Loyalty programs can provide crucial long-term benefits to your organisation. But how do you know your business is ready [...]
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Getting loyalty right in tough economic times

May 01, 2023
Tailoring your loyalty program can help members during the cost-of-living crisis – and it’s never too late to fine-tune [...]
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The benefits of building long term loyalty

Apr 03, 2023
Top-performing loyalty programs can boost revenue and build customer advocacy, giving you an edge over the competition. [...]
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The Middle Eastern Customer and what Loyalty means to them

Apr 26, 2022
Guest post: Manav Fernandez (Quick Brown Fox Consulting). In a region where majority of the population are expats where [...]
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Where’s the Sludge* in your Loyalty Program?

Mar 29, 2022
Guest post: Adam Posner (The Point of Loyalty). Do you know how to identify the 'sludge' in your organisation?
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Profit from the Seven Zones of Loyalty Program Performance

Feb 24, 2022
Guest post: Adam Posner (The Point of Loyalty). Before you dive into your loyalty program’s benefits and rewards structu [...]
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How to Get a Better ROI By Offering Unique & Personalised Loyalty Experiences

Feb 04, 2022
Over 90% of companies have invested in some form of customer loyalty program. By offering unique & personalised loyalty [...]
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Categories

  • Channel Strategy (7)
  • Consumer loyalty (3)
  • Employee Engagement (4)
  • Engagement Programs (10)
  • Events (1)
  • Loyalty Platform (1)
  • Loyalty Program (8)
  • Loyalty Strategy (8)
  • Marketing Campaign (4)
  • Rewards (11)
  • Top Tips (20)

Recent Posts

  • Barking up the right tree: Lessons from our four-legged best friends for successful B2B loyalty programs

    April 9, 2025
  • Meet our resident Scot and loyalty events mastermind

    March 31, 2025
  • Meet our adventure seeking loyalty strategist

    February 21, 2025
  • 7 creative ways to boost brand retention with rewards and incentives 

    February 3, 2025
  • Navigating Instant and Delayed Gratification in Loyalty Programs

    April 22, 2024
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