CASE STUDY
Putting the fun back into loyalty & engagement
Who: Gratifii (yes us!) partnered with PlaySpark at the Annual Loyalty Association event.
Goal: To attract and reward delegates for stopping by the Gratifii sponsor booth, creating a memorable impression for our services and building our contact database.
Solution: A fully branded mobile game with built-in lead capture and live rewards.
Results: Prizes were given on the spot, keeping the experience high-energy and memorable. Over 60 delegate leads were captured from on-the-day plays!
PORTAL PREVIEW
How we brought gamification to life
Our custom-branded mobile game was easy, fast, and fun – creating a unique edge to our sponsor booth at the Annual Loyalty Association event. With 275 delegates in attendance, the challenge was to stand out in a busy, distraction-filled environment and leave a lasting impression:
- Easy scan-to-play QR code and mobile compatibility
- Fully branded game with logo and custom icons
- Built-in lead capture to send prizes directly to delegate’ inboxes
- UTM-tracking captured the most effective channel for the Gratifii team
A GLIMPSE INTO CAMPAIGN IMPACT
Lead capture
We left with 60+ relevant contacts attributed to game plays at the sponsor booth
Lasting impression
Delegates didn’t just walk past our booth – they stopped, played, and chatted to the team
Channel insights
UTM tags revealed the booth QR code was the most effective source of game plays
Turn loyalty into action
We help brands boost loyalty with smart nudges delivered to the right people, at the right time to inspire action. Whether you’re looking for a full-scale loyalty program, custom campaigns, or personalised promotions – we’ve got the tools and experts to help.
