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Lenovo Rewards Program

CASE STUDY

Rewarding partner performance

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Client: Ingram Micro, a leading technology distributor supporting partners across commercial, SMB, and enterprise channels.

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Goal: Incentivise partners to prioritise targeted Lenovo devices while increasing product knowledge.

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Solution: Lenovo Rewards, a tailored loyalty program incentivising verified Lenovo sales while centralising partner communications, training and promotions.

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Results: Sustained engagement across new and high-value partners, driving Lenovo product focus and sales.

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PORTAL PREVIEW

Turning engagement into measurable sales growth

Gratifi partnered with Ingram Micro to deliver a personalised rewards experience combining sales incentives, education, and engaging communications to drive ongoing partner engagement and Lenovo prioritisation.

  • Personalised leaderboards and active promotion visibility to drive competition, maintain momentum, and reward top performers 
  • A seamless claim and redemption experience linked to targeted Lenovo device sales 
  • Centralised training resources to build product confidence 
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A GLIMPSE INTO PROGRAM IMPACT

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109%

Annual growth in sales claims linked to Lenovo devices

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22%

Annual growth in registered Lenovo Now members

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42%

Average campaign open rate among Lenovo Now members

Reward & retain your best people

We help brands boost loyalty and attract high performers with exciting and meaningful rewards. Whether you’re looking for a custom-branded rewards store, sourcing and fulfilment, or access to our pre-negotiated offers – we’ve got the tools and experts to help.

Find out more
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What we offer

  • Rewards & benefits
  • Member’s Mobile
  • Member’s Internet
  • Campaigns & promotions
  • Loyalty & engagement services
  • Incentive trips & events
  • ‘Connect’ technology platform

Solutions for

  • Employees
  • Members
  • Customers
  • Channel partners
  • Suppliers
  • Channel Engagement

Who we are

  • About us
  • Our people
  • Our partners
  • Our clients
  • Security
  • Careers

Ideas & insights

  • Insights
  • Case studies
  • News
  • Rewards & benefits FAQ’s
  • Member’s Mobile FAQ’s
  • Loyalty & engagement FAQ’s
  • Incentive trips & events FAQ’s

Investor centre

  • Investor relations

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